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Internet Marketing Online Course

12 Month Subscription - $35
Live Mentor +$30

Summary:
This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

Audience:
This series is for anyone who is interested in creating a new e-business.

Features:
●  Exercises that allow users to practice the application
●  A file containing the text of the exercises
●  Activities that allow users to apply course concepts in an interactive questioning environment
●  A glossary
●  A Skill Assessment

Topicks included in this course:
Internet Marketing : Your E-Business
Internet Marketing : Getting Started
Internet Marketing : Influences on E-Commerce
Internet Marketing : Killer Apps
Internet Marketing : Developing Your E-Business
Internet Marketing : Real-Time and Data Mining
Internet Marketing : Lowering Your Business Costs
Internet Marketing : Customer Service and Payment
Internet Marketing : Marketing Your E-Business
Internet Marketing : Advertising on the Internet
Internet Marketing : Building Marketng Strategy
Internet Marketing : Resource Planning
Internet Marketing : Managing Your E-Business

Internet Marketing : Your E-Business
Summary:
This course provides an introduction to e-commerce and how it relates to a user's company.

Objectives:
After completing this course, students will be able to:
Describe the impact of e-commerce
Build a technology strategy
Define the technical standards for an organization
Implement an e-commerce model for a company

Topics:
E-Commerce and Your Company
Future Directions
Where You Are and Where You're Going
Building Resources
Marketing and Management
top

Internet Marketing : Getting Started
Summary:
This course explains what users need to start converting their companies into e-businesses.

Objectives:
After completing this course, students will be able to:
Identify the advantages of converting to an e-business
Establish a domain
Generate traffic for a web site

Topics:
Benefits of E-Commerce
Defining E-Commerce
Your Domain
Internet Mechanics
Initial Operation Issues
top

Internet Marketing : Influences on E-Commerce
Summary:
This course provides an introduction to Internet stock and the influences that drive up stock value.

Objectives:
After completing this course, students will be able to:
Identify the factors that influence the future direction of e-commerce
Recognize the factors that determine Internet stock prices
Explain the concept of critical mass
Build a Web presence
Design a plan for issuing stock for an e-business

Topics:
Moving E-Business Forward
Internet Stock
Increasing Stock Value
Building a Presence
Approaching the Market
top

Internet Marketing : Killer Apps
Summary:
This course provides an introduction to killer apps and the twelve steps needed to create them for a company.

Objectives:
After completing this course, students will be able to:
Define killer app
List Downes and Mui's twelve rules to building a killer app
Identify potential problems when creating a killer app

Topics:
What Are Killer Apps?
Rules for Building Killer Apps
The Rest of the Rules
Land Mines to Avoid
Other Potential Problems
Protecting Yourself: An Action Plan
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Internet Marketing : Developing Your E-Business
Summary:
This course provides an overview of virtual corporations and some of the things to avoid when creating one.

Objectives:
After completing this course, students will be able to:
Define a virtual corporation
Determine which business tasks to outsource
Identify the advantages to establishing partnerships
Recognize potential problems in starting an e-business

Topics:
The Virtual Corporation
Transferring Information
Laws of E-Commerce
Considering Your Options
Looking to the Future
top

Internet Marketing : Real-Time and Data Mining
Summary:
This course provides an introduction to two resources available in e-commerce: real-time systems and data mining.

Objectives:
After completing this course, students will be able to:
Distinguish between a real-time system and a batch system
Explain the need for speed and storage in an e-business
Store and capture data in a data mine
Recognize the techniques for extracting or mining data
Analyze mined data and apply it to business decisions

Topics:
Real-Time Systems
How Real-Time Can Work for You
The Data Mining Process
Benefits of Data Mining
Data Mining and Customer Service
Analyzing and Using Data
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Internet Marketing : Lowering Your Business Costs
Summary:
This course provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.

Objectives:
After completing this course, students will be able to:
Recognize the elements of a basic supply chain model
Identify options available to automate each step of the ordering and receiving processes
Compare the benefits of hiring virtual employees
Build a virtual work environment in the office
Manage virtual employees

Topics:
The Supply Chain
Automating the Vendor Flow
Automating the Customer Flow
The Virtual Workforce
Managing Your Virtual Employees
Strategies and Solutions
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Internet Marketing : Customer Service and Payment
Summary:
This course provides an overview of the customer service and payment resources available for an e-business.

Objectives:
After completing this course, students will be able to:
Identify the different types of call centers
Use a Web information model
Define various electronic payment types
Identify security risks and the ways to protect against them

Topics:
The Call Center
Other Customer Service Concerns
Payment Types
Payment Systems
Payment Security
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Internet Marketing : Marketing Your E-Business
Summary:
This course explains what you need to develop a marketing plan for your e-business.

Objectives:
After completing this course, students will be able to:
Identify a company's customer base
Create a marketing plan
Build an affiliate program
Compare the advantages and disadvantages of several types of marketing models

Topics:
Identifying Your Customers
Developing a Marketing Plan
Affiliate Marketing
Marketing Models
Other Marketing Examples
top

Internet Marketing : Advertising on the Internet
Summary:
This course provides an overview of the forms of advertising available on the Internet.

Objectives:
After completing this course, students will be able to:
Promote a business on the Internet
Plan an advertising program
Locate advertising customers
Compare the different formats of Internet ads
Describe the future direction of Internet advertising

Topics:
Internet Promotion
Finding Your Customers
Designing Your Ads
Drawing Customers to Your Site
Looking to the Future
top

Internet Marketing : Building Marketng Strategy
Summary:
This course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Objectives:
After completing this course, students will be able to:
Identify the elements in an effective face-to-face promotion
Describe the relationship between public relations and e-commerce
Use data mining as a marketing tool
Explain niche marketing

Topics:
External Marketing
The Road Show
Public Relations and Investor Relations
Data Mining and Marketing
Extracting and Analyzing the Data
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Internet Marketing : Resource Planning
Summary:
This course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.

Objectives:
After completing this course, students will be able to:
Use e-commerce to plan company resources
Choose an e-commerce strategy
Recognize e-commerce risks
Identify and manage a company's knowledge resources
Identify the problems of the growing technological gap
Stay up to date on the latest technology
Recognize new opportunities for online content

Topics:
Your E-Commerce Strategy
E-Commerce Risks
Knowledge Management
Changes in Technology
New Opportunities
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Internet Marketing : Managing Your E-Business
Summary:
This course explains ways to reduce costs and ensure the continued success of an online business.

Objectives:
After completing this course, students will be able to:
Reduce transaction costs
Leverage company assets
Manage diminishing hits on a Web site
Identify the factors that impact a Web site's future

Topics:
Reducing Costs
Leveraging Your Assets
Encouraging Repeat Customers
Influences on Your E-Business
Other Issues to Keep in Mind
top

12 Month Subscription - $35
Live Mentor +$30