Explore LinkedIn’s importance in professional networking and job searching. Learn how it connects professionals and aids in building career opportunities.
- What LinkedIn is and its purpose: LinkedIn is a professional networking platform designed to help individuals connect with peers, mentors, and potential employers.
DID YOU KNOW? LinkedIn has over 1 billion members worldwide!
Think about how LinkedIn differs from Facebook or Instagram. Are there any similarities?
- How LinkedIn differs from other social platforms: LinkedIn focuses on career development and professional branding. It has features like a job board and endorsements of your skills.
Some of the content on LinkedIn might challenge what you think is professional. But we are seeing more of that "work life integration" happening.
- Statistics on LinkedIn’s use in recruitment and networking: (business.linkedin.com)
~LinkedIn is the top source of quality hires, with over 75% of people who recently changed jobs using LinkedIn to inform their career decision.
~LinkedIn is a crucial tool for professional networking, with 87% of active and passive candidates open to new job opportunities.
~Each week, over 49 million people use LinkedIn to look for jobs Benefits of having an active LinkedIn presence:
~Regularly updating your LinkedIn profile increases your visibility to recruiters, hiring managers, and potential collaborators. This can lead to more job opportunities and professional connections. (karaleise.com)
~LinkedIn allows you to connect with other professionals, industry leaders, and peers from around the world and at your target companies. Creating your own posts, engaging with their posts, joining groups, and actively participating in discussions can help you build valuable connections.
~LinkedIn supports your professional brand and offers a great digital business card and way to show your skills and knowledge.
Lesson Resources
Activity
Research three professionals in your desired field and note how they use LinkedIn to present themselves.
Next, we're going to review tips for setting up your profile - check out this helpful post on LinkedIn. And don't forget to follow Computer Coach on Eventbrite to catch the next LinkedIn All-Star webinar and other helpful career strategy workshops!
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