The digital industry is growing rapidly. It is changing day by day. Businesses are including technology into all areas which changes the way they interact with their customers and their audience. They may know their service and product, but what happens next? There is an entire world that needs to know about their business and the way they need to do that is through marketing. Traditional marketing channels like word-of-mouth and newspapers are not going to cut it in today’s digital society. Below is a list of digital marketing techniques used to help get the word out. If you are looking for a career in digital marketing these are the skills you need to learn.

Content Marketing
Content Marketing is about creating content which deliberate seeks to arouse and maintain interest from a targeted audience. This can include writing out social media posts, making graphics for social media, designing digital or print brochures, videos, podcasts, and among other media. The goal with content marketing is to establish a brand and develop a connection with potential and existing customers. This is a tactic proven to work seeing as businesses that employ this kind of tactic get over twice as many leads than businesses that do not.

Search Engine Optimization (SEO)
Want to increase your site’s visibility? Computer Coach, an online training platform with live, instructor-led computer courses can show you exactly how to do so by learning how to optimize web pages for search engines. This digital marketing technique is called Search Engine Optimization. It is often seen around as SEO. SEO is a way of bettering your website so that it places higher in search engines for particular keywords organically. This means without paying the search engine to place you at the top. By customizing your website’s code, it makes it easier for search engines to recognize a site as relevant to the appropriate search query.

Search Engine Marketing (SEM)
We know it can be confusing, but Search Engine Marketing and Search Engine Optimization may look similar, but they have different meanings. While SEO deals with ranking organically, SEM consists of a paid approach to increase website visibility. Paid Search or SEM is a fast growing sector of Digital Marketing and there are jobs to prove it.

Social Media Marketing (SMM)
Social Media Marketing is one of the most common forms of digital marketing. This type of digital marketing uses social media platforms to display products, services, or goods through custom content for each platform. Using SMM is important to build strong relationships with your customers by promoting engagement through comments, likes and shares, something Computer Coach teaches in their digital marketing course.

Affiliate Marketing
Affiliate marketing is where affiliates or partners advertise for a company and are usually compensated by commission. An affiliate would advertise the product or service on their website, leading customers to the company’s site through linking the site, or even offering discounts. This type of marketing makes it easier for brands to pair with individuals or companies in a cost-effective way.

Email Marketing
We have all subscribed to a mailing list or ten at some point. Those emails for the upcoming sale, a welcome email, a newsletter, or transactional emails are all examples of email marketing. Email marketing is when businesses use email to promote their goods and services. In Computer Coach’s digital marketing program, they show you how to create these emails that keep customers subscribed and coming back.

Instant Message Marketing
Businesses use instant message marketing as a way to have two-way personal communication with their market through instant messaging apps like Facebook Messenger and WeChat. Instant message marketing promotes real-time active communication and higher open and click rates compared to other digital marketing methods. As an added bonus, it gives a personal touch that some consumers appreciate.

 
Whether it is through an email or a social media post, there needs to be a way for businesses to connect with potential customers and generate new leads. If you are interested in digital marketing, this list may be a useful incentive to broaden your horizons. Not sure where to start? Computer Coach’s online digital marketing program offers instructor-led training and hands-on learning. The classes are live online, so you can access them from anywhere in the world. Sign up for a free career strategy session to learn more.

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